Is your
shop window
asleep?
We'll wake
it up!
Interactive installations for shop windows, trade fairs and events.
Emotion that stops you mid-stride.
Attention
Secret Frames Studio creates interactive media installations for shop windows, trade-fair stands and events.
Our installations respond to movement and turn attention into interaction – intuitive and effortless.
Where we work
Shop windows
& retail
Your window reacts to passers-by and turns a moment in passing into attention – measurable from day one.
Trade fairs
& showrooms
We pull visitors out of the aisle and onto your stand, and give them a reason to start talking.
Events
& activations
A moment where guests become part of the show themselves – and love to share it.
Click the circles for more information.
Camera
Detects movement within its range without storing images or identifying anyone.
Sensor
Measures distance, presence and brightness, giving the installation a feel for what's happening on site.
Motor
Moves physical elements of the installation precisely, quietly and in sync with the digital response.
Movement
Every movement and gesture can be read in real time, making passers-by part of the show – no app, no touchscreen.
Visitor analytics & performance
We make visible how your stand and its interactive elements are actually used. Anonymised data on footfall, dwell time, movement patterns and interactions shows which areas draw attention and which content works especially well.
Mechanical installations
Moving exhibits bring product presentation and spatial staging together. Motors, mechanics and sensors make objects turn, open up or change their shape.
Game design & gamification
Products, messages or processes become playful challenges – physical, digital or hybrid.
Reactive light & motion
Products and areas of the stand respond instantly to visitors. Depending on how close they come, how they move or what they touch, light, media content or exhibits change.
Digital twin
A physical product is linked to its digital counterpart in real time. As visitors move or operate the real object, the on-screen version responds instantly.
After hours
Shh. The stand is asleep.
The lights are out and the team has gone home. Come back in daylight – the exhibits will respond again.
Our approach
It starts with an idea, not with technology.
We design experiences with real dramatic intent – not tech for its own sake.
Sensors, cameras and playful elements only come in where they spark curiosity and make the story stronger.
Measurable impact
That's how we create experiences that stop people in their tracks and anchor brands in their minds.
At the same time, anonymised data on interaction, dwell time and attention turns that impact into something you can measure.
Your Dashboard is live from day
Every number that matters, always in view.
In the dashboard you see who walks past and who really stops.
Live · Today
Walk-bys
0
- Interactions0
- QR scans0
Mönckebergstraße
16°
Trends and patterns become clear.
We help you interpret the numbers and draw the right conclusions.
7 days · Trend
Interaction time · vs last week
+36%
Ø 18.4 s per interaction
MonTueWedThuFriSat
And we act on your wins.
If something isn't working, we adjust it. And when everything's working, we pop the champagne.
Iteration · Result
All the numbers that matter are yours to see, any time.
Together we make sense of the patterns and trends.
And we respond to your successes.
ContextIn the dashboard you see who walks past and who really stops.
AnalysisWe help you interpret the numbers and draw the right conclusions.
IterationIf something isn't working, we adjust it. And when everything's working, we pop the champagne.
GDPR-compliant by design
Don't worry – privacy is built in. We only capture what's genuinely relevant. All data is anonymous, no images are stored, and no personal information is ever created in the first place.
Let's build a moment
01
1–2 weeks
Concept & storyboard
We listen, understand your goals and develop an installation that suits the location, audience and occasion. You get sketches, motion mock-ups and a clear technical plan.
02
3–5 weeks
Production & installation
We build hardware and software and calibrate sensors and lighting on site. Every component is robust, low-maintenance and, where needed, weatherproof or portable – reusable across several deployments.
03
ongoing | optional
Measurement & iteration
Your dashboard is live from day one. Together we review what's working and swap out scenes, campaigns and products whenever it makes sense – always agreed with you.
Every experience, a lasting memory
And we have fun doing it!
Tizian
We love projects that move people and create lasting memories.
Thomas
Between tech, design and build, there's always room for humour, testing and good energy.
Keen on new clients? So are we!
Drop us a few lines about you – ideally with a photo of the site, a floor plan or the venue. We'll come back with a first idea, no strings attached.
Budget range
$$
From a small spark to a full-scale production. The slider's deliberately vague – just enough to give us a first sense.
An eye-catcher